Fuerte

About Fuerte

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Fuerte is a mobile app designed for the healthcare industry, providing a streamlined platform for healthcare providers and representatives. It enables easy communication, appointment scheduling, and access to essential information, acting as a comprehensive tool for managing interactions between healthcare offices and industry reps.

Fuerte also features an integrated calendar for scheduling, notification customization, and personalized user profiles, aiming to improve efficiency and enhance relationships within the healthcare space.

Client Needs and Project Scope

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The client required a polished, user-friendly platform to support healthcare providers, employees, and reps in scheduling and data sharing.

Additionally, the project involved creating a marketing website to establish Fuerte’s online presence. The scope included account creation, customizable notifications, profile management, calendar functionalities, and a permissions system for administrators.

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Design Process

–1.Logo and Branding: Designed a logo and developed Fuerte’s branding tone.

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–2. Requirement Definition: Defined core user needs for healthcare providers and reps.

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–3. UX Research: Conducted stakeholder interviews and competitor analysis to shape key features.

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–4. Wireframing: Created low-fidelity wireframes to optimize layout and flow.

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–5. UI Design: Developed a clean, intuitive visual style to suit the healthcare industry.

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–6. Prototyping: Built an interactive Figma prototype for feature demonstration.

Open prototype in another tab

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–7. Web Development: Created a marketing website using Webflow to match Fuerte’s branding. This site was done in a single day, due to specific time constraints.

View Site

Final Review and Client Handoff

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The completed Fuerte prototype and marketing website provided a comprehensive tool for engaging healthcare professionals, enhancing communication, and supporting Asher's business goals

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